What is Beyond the Hype?
Beyond the Hype is a regional youth prevention initiative focused on providing accurate information about vaping, nicotine, and substance use.
The goal is simple: to help kids make informed decisions — and to help parents feel confident having important conversations at home.
Focus Areas:
- School Education Programs
- Community Awareness Events
- Parent Resources
- Youth Engagement Campaigns
Why this matters for our Families
Vaping and substance use conversations are happening earlier than many parents expect.
Having accurate, local information helps families approach these discussions with clarity and confidence.
We’re here to support our community with trusted, research-based guidance.
Resources for Parents
Resources Available:
Understanding Vaping Risks And Effects
3 Signs Your Kids Might Be Vaping
What To Do If Your Kid Is Vaping
Easy Conversation Starters
Local Support Resources
Upcoming Programs & Community Events
Beyond the Hype Campaigns from 2025 are below, and we’ll update information HERE for 2026 as plans are developed. Want to make sure Beyond the Hype comes to your kid’s school? Reach out to outreach@beyondthehype.org.
This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number G42RH50050. The contents are those of the authors and do not necessarily represent the official views of, nor an endorsement by, HRSA, HHS, or the U.S. Government.